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Wednesday, October 30, 2013

Book review: I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook

The title of this book should have been "My business is on internet, now what?" The book concentrates on how to use facebook to promote and market a business. If you are an individual user who is not trying to market a product but rather wants to use facebook to keep in touch with friends and family this book is really not for you. If you have a business where you want to keep in touch with your customers, generate a following, advertise to the fan base then you are the target audience for this book. This book will give you a lot practical of advice and ideas on how to use facebook as platform for the promotion and marketing.

The authors talk about how to get the word out about the business, attract new fans, and create a following for a company. It talks about ads, promotions, give aways, sweeptakes as tools to increase Likes and company's fan base. The book spends quite a bit of time discussing when to post new posts. Turns out that the engagement of users are much higher on certain days and certain times. The books includes statistics and charts to illustrate this information. The authors discuss how to take advantage of these statistics by using an ability to schedule your posts at these high engagement times (rather than publish your posts immediately when you write them).

The book includes a description of various tools and web sites that help you track, measure, and manage social media. Using these tools will help you measure your facebook success.

There is a large section on purchasing and creating facebook ads. I did not realize how many different types of ads exit on facebook. The book describes how each one works and how much they cost.

The second edition of "I'm on facebook, now what?" addresses the most common complaint about the first edition of this book, published in 2008, that in the rapidly changing world of the internet the first edition was out of date. The new edition refers to changes and and new features up to 2012.

I received a copy of this book from the publisher with a request for an honest review (good or bad). This book helped me learn a side of facebook I have not thought of before, and I found the book interesting and practical. I particularly enjoyed the statistics about user engagement. This book will definitely give you new ideas on how to take advantage of marketing a business through facebook.


You can find it on Amazon by following this link.


Ali Julia review ★★★★☆

Contents

Foreword By Mari Smith
Introduction
Chapter 1
What's New Since The Last Edition
Growth
Product Changes

Chapter 2
Getting Started With Facebook
Setting Up A Facebook Page
Customizing Your Timeline
Posting
Getting The Word Out

Chapter 3
Creating Great Content
Developing Engaging Content
Map Back To Business Objectives
When To Post
How Often To Post
Creating A Content Calendar

Chapter 4
Social Media Management Tools

Chapter 5
Community Management
Who Should Manage
How To Be A Good Community Manager
Helpful Tools
Planning For Special Circumstances

Chapter 6
Advertising On Facebook
Facebook Ad Products
How To Do An Ad Buy

Chapter 7
Sweepstakes And Contests
Sweepstakes And Contests Examples
Promotion Applications

Chapter 8
Measuring Success
Tools
Creating A Reporting Dashboard

Chapter 9
Facebook Applications For Pages...
Social Media Applications
Email Applications
Other Popular Tools
Promotions
E-commerce
Original Tabs
Suites Of Applications
Create Your Own

Chapter 10
Facebook Plugins

Chapter 11
Frequently Asked Questions

Chapter 12
Additional Resources

Chapter 13
Conclusion And The Future Of Facebook
Marketing

Afterword

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